California cyberattack - Horizon Helix

Blue Shield CA Data Breach: Protecting Your Information

Anthony Duran on May 8, 2025

On April 9, Blue Shield of California disclosed a potential data breach that involved member’s data being shared through Google Ads. Blue Shield has noted the following as affected:

“Insurance plan name, type and group number; city; zip code; gender; family size; Blue Shield assigned identifiers for members’ online accounts; medical claim service date and service provider, patient name, and patient financial responsibility; and “Find a Doctor” search criteria and results (location, plan name and type, provider name and type).”

Blue Shield has confirmed that no other information was given like Social Security numbers or driver’s license numbers.

The recent data breach at Blue Shield of California has raised concerns about the security of personal health data. If you’re a Blue Shield member or concerned about how such breaches can impact your security, please take a moment to read some safety precautions you can take.

Stay Informed

The first step after any data breach is to stay informed. Blue Shield has been notifying members about the breach and what information was exposed. Keep an eye on emails or web updates from the company to understand the scope of the incident and what actions they are taking to mitigate the risks.

Monitor Your Medical Records

It’s important to regularly review your medical records for any unfamiliar treatments or services that could signal fraudulent claims. By checking your Explanation of Benefits (EOB) statements, you can spot any suspicious activity early and report it to your provider.

Use Identity Monitoring Services

In the aftermath of a breach, many companies offer free credit and identity monitoring. Take advantage of these services to monitor any unusual activity tied to your personal data, including medical identity theft or misuse of your Social Security number. LifeLock by Norton is the most popular service for identity theft protection. There are several other companies that offer similar services like Guardio, IDShield, and Identity Force.

Freeze Your Credit

If you’re concerned about potential identity theft, freezing your credit with major credit bureaus (Equifax, Experian, etc.) can help prevent fraudulent account creation and use.

Strengthening Your Online Security

After a breach, it’s a good idea to update your passwords and use two-factor authentication wherever possible. This added layer of security can help protect your accounts from unauthorized access. Be wary of phishing emails that may attempt to trick you into sharing sensitive information. This is especially important after a breach like this one as scammers may be trying to take advantage of the situation.

See our guide on setting up 2FA for more help.

File a Complaint if Necessary

If you feel that your data hasn’t been properly protected, you can file a complaint with the Department of Health and Human Services Office for Civil Rights or your state’s attorney general. It’s essential to hold organizations accountable for protecting your personal data.

The Deepfake Dilemma: Rising Threats and How to Stay Protected

Anthony Duran on April 29, 2025

Deepfakes, AI-generated audio, video, or images designed to mimic real people, have quickly evolved from experimental curiosities into dangerous tools for deception. As technology continues to advance, so does the ability for malicious actors to weaponize deepfakes for fraud, misinformation, and personal attacks. In 2025, the deepfake landscape presents serious challenges across personal, professional, and political arenas.

How Deepfakes are Made

Deepfakes are created using artificial intelligence, specifically deep learning models like autoencoders or generative adversarial networks (GANs). The process starts by training these models on large datasets of photos and videos of a person, allowing the AI to learn facial expressions, movements, and voice patterns. Once trained, the model can generate realistic but fake content by swapping faces in videos or mimicking voices. After the initial creation, post-processing techniques help enhance realism, such as smoothing artifacts (noticeable errors like 4 or 6 fingers or unnatural twitches) and syncing lip movements. Common software used to make deepfakes includes DeepFaceLab, Faceswap, Avatarify, and voice cloning tools like Descript’s Overdub. While these tools can be used creatively in entertainment or education, they also raise serious concerns around misinformation and impersonation.

This is an example of a deepfake side by side comparison.

The Growing Impact of Deepfakes

Victims of deepfakes, particularly women and minors,* are increasingly targeted with explicit or defamatory content. These fabricated videos can cause severe emotional distress, social stigma, and career harm, even when the content is proven false. Criminals are also using deepfakes to impersonate executives and trick employees into transferring money or divulging sensitive information. A commonly known deepfake scam happened last year as criminals exploited a company approximately $25 million USD.

*Read more about why women and minors are targeted more than other demographics.

Video conferencing tools and voice messaging platforms are now common channels for these scams, which can cause massive financial losses. In the political sphere, deepfakes of public figures are being used to spread false narratives and incite unrest. As these videos go viral on social media, they erode public trust, manipulate public opinion, and undermine democratic processes.

Protecting Against Deepfake Threats

To protect against these threats, it is important to verify content before sharing. One quick way to check is looking at the URL. Authenticity should never be assumed. Always check for inconsistencies in movement, lighting, or speech patterns and cross-reference information with trusted news outlets or official sources. AI-powered detection tools can also be used to identify deepfakes, analyzing digital fingerprints, facial patterns, and audio signals for manipulation. Limiting personal exposure online is another effective measure. Reducing the availability of personal photos, videos, and voice recordings by adjusting privacy settings can help limit the data that deepfake creators rely on.

It is important to understand the legal tools that are available as more states are introducing legislation to combat deepfakes. In an effort to defend against deepfakes, New Jersey passed legislation in April 2025 against “deceptive media made with artificial intelligence”. This is not long after California’s AB2655, which helps defend against deepfak es in the political setting.

Moving Forward in the Deepfake Era

Deepfakes will continue to improve in quality and accessibility, making detection and prevention more difficult. A combination of legal protections, public awareness, and evolving technology will be essential in managing this growing threat. Digital literacy and critical thinking are more important than ever. Understanding how deepfakes are made and used can empower individuals and organizations to better protect themselves and others from the harm they may cause.